views on a TurboTax advertisement
Watch TurboTax Reel on InstagramKaiden Mertzel / Content creator & photographer
Creative content.
Built for brands.
I develop and produce content that connects a brand's message with the people it wants to reach.
Based in San Diego, I bring two years of ambassador experience with TurboTax and Credit Karma, hands-on production experience with Daily Original Vids, and a background in photography. My work spans concept development, production preparation, editing, and social publishing.
Kaiden Mertzel / photographer & creator01 / Brand experience
TurboTax +
Credit Karma.
Two years as a college brand ambassador
As a college brand ambassador for TurboTax and Credit Karma, I created advertising content that brought campaign messages into familiar college and lifestyle settings. I developed videos around my own experiences while working within each brand's campaign guidelines.
Campaign content is published on @kaidenmertzel. A TurboTax advertisement reached 4.4 million views, and a Credit Karma advertisement reached 2 million views.
The experience strengthened my ability to interpret a brief, communicate a brand message clearly, and represent established brands in an approachable way.
View campaign contentviews on a Credit Karma advertisement
Watch Credit Karma Reel on Instagram02 / Daily Original Vids
Creative production.
At a daily pace.
Social Media Assistant · Content Production & Strategy
I support Liz and Jeff in producing food, home, DIY, and lifestyle content for Daily Original Vids. After a concept is selected, I coordinate the preparation: sourcing materials, testing the idea, setting up the space, and planning how the sequence will read on camera.
I contribute to ideation and editing, manage TikTok and Snapchat, and help keep day-to-day production and publishing organized. This experience has taught me to balance creative decisions with the practical demands of a consistent content schedule.
15M+community across platforms
1.5B+monthly account views
200K+monthly follower growth
Account-level performance during my time supporting Daily Original Vids. These results reflect the team's work.
Explore Daily Original Vids
03 / Production approach
A clear process.
From idea to delivery.
- 01
Ideate
Develop the concept, audience hook, and story structure around the message the content needs to communicate.
- 02
Prep
Source materials, test the concept, prepare the set, and arrange lighting before filming.
- 03
Produce
Plan the sequence and reveal, support filming, and keep production organized.
- 04
Edit
Organize footage and shape the edit around the story, platform, and established brand style.
- 05
Publish
Manage TikTok and Snapchat for Daily Original Vids and support coordinated social publishing.
04 / Independent creative work
Photography-led
content creation.
Most of my independent content creation lives on @kaidenmertzelphotography. I create as often as I can, sharing the planning, setup, and process behind a shoot alongside the finished photographs.
This work gives me a place to develop concepts independently, experiment with visual hooks, and build a story around the finished result. The same attention to composition, pacing, and detail carries into my brand and production work.
See my photography Reels
05 / Visual storytelling
A foundation in
visual storytelling.
My photography background informs how I approach every production: choosing the right light, framing the subject, and using movement and detail to communicate a story clearly.
Explore my photographyCreative opportunities
Let's discuss
your next project.
For branded content, production support, or a creative role on your team, I'd welcome the opportunity to connect.